As a seventeen-year-old girl who is half Japanese, I typically
find sexualized images to be problematic. Firstly, the people who create these
images and advertisements often misrepresent my race––Japanese women are nearly
always portrayed as passive geisha, whereas Japanese men are shown as exotic
samurai. They also depict teenage girls in a manner that is oversimplified and
hypocritical. For example, many advertisements encourage girls to use makeup
and wear revealing clothes, but to still appear and act naive. And finally,
these people tend to sexualize women more often than men, popularizing the idea
that women should be valued more for their sex appeal than for who they are as
people.
Despite the fact that I dislike
these images, I will admit that they are powerful in the sense that they impact
the way that other men and women are perceived. Because sexualization is
ubiquitous in our modern culture, it establishes a “norm” in terms of behavior
and appearance: men and women are made to believe that they must fit the
standards set by these images. All of this is incredibly harmful––as I
previously explained, these expectations are unrealistic and inaccurate.
I like the point you make about the contradictions in advertising to young women. They are told to be mature and sexy while also being innocent and young which can lead to a lot of confusion. In a world where young people turn to the media for information and guidance these representations can be very harmful, as you explained.
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